Modernised Branding, and a Few Laughs with a Celebrity Chef.
For over a decade, the Walk for Justice has been South Australian largest annual gathering of the legal community. The event routinely attracts the local A-listers of the legal industry, including The Governor General and the esteemed Attorney General of South Australia.
Inspired by modern vector design trends, and with some (good natured) fun poked at celebrity chef Simon Bryant, the new branding was custom designed, using JusticeNet's distinctive colour scheme.
In a sea of purple, the design was rolled out in digital and physical form and in several adaptations across the event, from the giant banner to the digital fundraising platform and JusticeNet's social media pages.
2020 Walk for Justice goes Virtual
Non-Profit Innovation Wins the Day.
In 2020 during the COVID-19 pandemic, JusticeNet faced a difficult choice; cancel the event, and deal with the devastating loss of funds the organisation relies upon, or find a new way to move forward.
The brief was to transform last year's recognisable branding into a "virtual" eventand using entirely digital marketing and social media channels for the event marketing and execution. The 2020 event raised records funds, despite the entirely online format, during the COVID-19 pandemic.
Website Serious goes pro bono.
Website Serious donated the majority of the design hours free of charge, helping JusticeNet get the maximum fundraising dollars to continue their important work.
